Though my own job involves a certain amount of customer care, and despite knowing how it feels to be complained to, I am not sympathetic with the staff in an organisation when I have a complaint myself. In fact, I think that my own standards in dealing with customer complaints make me more exacting of a response from those poor unfortunate souls who have to deal with me.

One of the main reasons for having backlash is to expose my complaints for all to see. I will admit that some complaints are more trivial than others, but I speak from the heart and believe my case to be fair (unless otherwise stated).

Looking back over the backlash and apostrophell articles, it seem that there are a disproportionate number of complaints levelled at Asda. Perhaps this is simply because I visit them every week and have come to know them well enough to criticise them effectively. I am always prepared to complain, even though I know the chances of anything improving are slim.

My attitude is this: if you do not complain, how can they be expected to improve? My partner's attitude is that I should keep my mouth shut and stop making a show of myself in public... >>

1. why I bother
2. this week's beef

18 December 2000
Ashley Frieze