|What's an Eddo?
Getting to the root of the problem
Imagine that you're on Who Wants to be a Millionnaire. The question pops up:What is an eddo?
You've no idea, so you decide to phone a friend. My advice is not to ring anyone who works at Sainsbury's in Monkseaton. They actually sell eddoes, but would have great difficulty in describing this type of potato to you. Why do I say this? Well, please review the following extract from a computer printed sign on their shelves this weekend:Eddo's can be peeled thickly or cook in their skins and are good for thickening soups or casseroles
I'm paraphrasing slightly, I think that the original sign was more mind-boggling. I had to read it several times to make any sense of it. We have two fundamental problems here:
So, it's a big thumbs down to the signwriters at Sainsbury's, which is a shame, since the chain itself is a proud user of the apostrophe, displaying it correctly in their company name...
18 March 2001